UA Ledger · Measurement Lab · draft for review

View-through window length: how one setting moves attributed revenue

Synthetic teaching inputs. No real campaign results or industry defaults. Change the values to inspect the model. Calculations run locally; this page sends no data.

Enter click-through attributed revenue that does not depend on the view window, view-through revenue observed at the short window, and additional view-through revenue that appears only when the long window is enabled. Compare the two campaign totals.

Calculated outputs

Assumption sensitivity

Only extraLong varies; all other inputs are held constant. This is not a probability range.

Equations

• Total at short window: clickRev+shortView
• Total at long window: clickRev+shortView+extraLong
• Window-only increment: extraLong

Constraints: true.

Limits

Windows, view definitions and eligibility are product-specific. Read the current MMP/network setting before copying these hours into an account.

AppsFlyer attribution window · documentation cited 19 September 2026.