Gacha single-pull vs multi-pull pricing honesty checklist
Analysis
By UA Ledger staff — 1 min read
Operator checklist for single-pull versus multi-pull pricing and odds honesty, anchored to the FTC Cognosphere 17 January 2025 press record on cost obfuscation and odds disclosure.
Multi-pull “discounts” can fail consumer rules if odds differ or real-money cost is obscured. This checklist uses the FTC Cognosphere record as the US primary bar. EU/JP pages listed in the commission were not body-read as statute text in this edition.
Primary bar (body-read)
The 17 January 2025 FTC press release summarises allegations that a multi-tier virtual-currency system obscured real-money cost, that odds of five-star prizes were misrepresented, and that the proposed order would require clear odds disclosure, prohibit misrepresentation, and require a direct real-money purchase option for loot boxes rather than virtual currency only.
Checklist
| Check | Pass condition | Fail action |
|---|---|---|
| Unit price math | 10-pull price ÷ 10 ≤ or clearly labelled vs single-pull | Fix pricing display |
| Odds identity | Single and multi-pull use the same probability table unless disclosed | Disclose or align |
| Real-money path | Player can see fiat cost per pull without forced multi-step FX | Shop UX |
| Ad creative | Does not imply better odds in multi-pull than disclosure | Kill cut |
| Under-16 controls | If US child-directed risk, parental consent path reviewed against order summary | Legal |
Facts versus limits
| Field | Evidence |
|---|---|
| FTC press date | 2025-01-17 |
| Proposed order themes | Odds disclosure; no misrepresentation; real-money option |
| EU consumer-rights page / CAA JP body-read | Unresolved in this edition |
Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write.
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