All our creative strategy news
creative strategy
UK ASA loot-box disclosure in ads and store listings
Checklist from the ASA Enforcement Notice on disclosing paid loot boxes in Apple App Store and Google Play listings within the CAP Code remit.
Leila Fernandez
1 min read
creative strategy
media buying
·1 min read
India real-money adjacency: what a casual F2P ad must not imply
creative strategy
media buying
·1 min read
Publish the 2026 festival calendar to UA 60 days out
creative strategy
media buying
·1 min read
Amplify Spark or Branded Mission UGC before cutting a studio remake
creative strategy
media buying
·1 min read
YouTube Shorts end card to store: path documentation
creative strategy
media buying
·1 min read
UGC rights and music checklist before paid amplification
creative strategy
media buying
·1 min read
TikTok spark / code-to-game: current documented path
creative strategy
·1 min read
Starter pack: ad contents versus the live IAP product
creative strategy
media buying
·1 min read
Songkran / SEA water-festival creative and offer checklist
creative strategy
media buying
·1 min read
Seasonal creative localisation checklist (CNY, Diwali, Ramadan, Chuseok)
creative strategy
media buying
·1 min read
Safe-for-brand checklist when using creator gameplay footage
creative strategy
media buying
·1 min read