UA Ledger
Operator intelligence for mobile games — coverage across market intelligence, media buying, creative strategy, playable ads, measurement and platforms.
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Market IntelligenceMore stories 
Lunar New Year UA gates from an official calendar, not a CPI myth
market intelligence
media buying
·1 min read
WeChat Mini Games upgrades 2026 IAP / virtual-payment incentives for debut titles
market intelligence
media buying
·2 min read
WeChat Mini Games IAA incentives from 20 August 2026: 3-minute lifetime, 180-day option
market intelligence
media buying
·2 min read
Ramadan: creative hours and store localisation checks
creative strategy
market intelligence
·1 min read
Retention percentile charts for F2P: what GameAnalytics-style cuts miss
market intelligence
measurement
·1 min read
Briefs
PlatformsSee them all
Market IntelligenceMore stories
Lunar New Year UA gates from an official calendar, not a CPI myth
market intelligence
media buying
·1 min read
WeChat Mini Games upgrades 2026 IAP / virtual-payment incentives for debut titles
market intelligence
media buying
·2 min read
WeChat Mini Games IAA incentives from 20 August 2026: 3-minute lifetime, 180-day option
market intelligence
media buying
·2 min read
Ramadan: creative hours and store localisation checks
creative strategy
market intelligence
·1 min read
Retention percentile charts for F2P: what GameAnalytics-style cuts miss
market intelligence
measurement
·1 min read
Media BuyingMore stories
Türkiye child-profiling ad limits for F2P
media buying
·1 min read
VIP / loyalty points as a UA claim: what must be in the store
media buying
·1 min read
Lunar New Year Vietnam (Tết) operator checklist
media buying
·2 min read
PvP season reset: creative and store sync
media buying
·1 min read
Daily-login calendars as UA promises, not retention laws
media buying
·1 min read
Creative StrategyMore stories
UK ASA loot-box disclosure in ads and store listings
creative strategy
·1 min read
India real-money adjacency: what a casual F2P ad must not imply
creative strategy
media buying
·1 min read
Publish the 2026 festival calendar to UA 60 days out
creative strategy
media buying
·1 min read
Amplify Spark or Branded Mission UGC before cutting a studio remake
creative strategy
media buying
·1 min read
YouTube Shorts end card to store: path documentation
creative strategy
media buying
·1 min read
Playable AdsMore stories
When midcore playables should stay out of a network: kill criteria
media buying
playable ads
·1 min read
Rewarded placement map: session minute versus ad load
media buying
playable ads
·1 min read
Midcore playable: one complete loop before CTA
creative strategy
playable ads
·1 min read
Midcore playable QA gate before network upload
creative strategy
playable ads
·1 min read
Midcore playable byte budget vs tutorial length tradeoff checklist
playable ads
·1 min read
MeasurementMore stories
Airbridge adds Amazon Ads as an app measurement channel
measurement
·3 min read
When to freeze a cohort for payback review (and when not to)
measurement
·2 min read
Using predicted LTV in bids: disclosure checklist for the UA team
measurement
media buying
·1 min read
Blended ROAS targets that hide channel failure in F2P portfolios
measurement
media buying
·1 min read
Web-shop purchaser quality vs store IAP purchaser quality
measurement
·1 min read
PlatformsMore stories
AppLovin Ad Review drops user-level journeys for aggregate-only reporting
measurement
platforms
·2 min read
Apple adds an EU alternative ATT prompt from iOS 27.2 — mandatory in five markets
measurement
platforms
·4 min read
Vietnam local payment methods on a first Android test
platforms
·1 min read
US COPPA / kids F2P: ad and store checks
platforms
·1 min read
GRAC rating versus ad creative for Korea: operator checklist
platforms
·1 min read