Playable Ads

The Playable Ads desk covers the format buyers spend the most production time on and trust the least without a QA pass: interactive ad units that have to load fast, run on years-old Android devices, and pass every network's review queue before a single impression serves. We track the mechanics that make a playable convert — first-five-seconds hooks, tutorialized taps, end-card design — alongside the unglamorous work that keeps one from getting rejected or throttled: file-size budgets, load-time audits, SDK compliance, and the spec sheet you hand a network before a build starts. When a platform changes its playable ad requirements, or a network shuts down a format, we cover what changes in the brief on day one, not the retrospective six months later. Start here if you brief, build, QA, or traffic playable ads and want the checklist before the crisis, not after it.