Platforms

The Platforms desk covers Apple, Google, and the ad networks and mediation layers that sit between a buyer and an install: App Store and Play Store policy changes, the arrival of third-party storefronts and what a day-one playbook for them looks like, unified campaign-management APIs, and the migrations forced by a network shutting down (ironSource's ad network wind-down, for one). When a platform changes a rule buyers build campaigns around, we cover the actual mechanics of what changed and the checklist for adapting a live account, not just the announcement. Written for anyone running paid UA who needs to know what changed in the platform layer this week and what to check before it breaks a campaign. Start here for the current platform-policy landscape.