All our measurement news
measurement
Airbridge adds Amazon Ads as an app measurement channel
Airbridge says Amazon Ads is now an integrated MMP channel for install and in-app event attribution, with postbacks to Amazon Ads / Amazon DSP — and raw-data masking on Amazon-attributed fields.
Isaac Turner
3 min read
measurement
·2 min read
When to freeze a cohort for payback review (and when not to)
measurement
media buying
·1 min read
Using predicted LTV in bids: disclosure checklist for the UA team
measurement
media buying
·1 min read
Blended ROAS targets that hide channel failure in F2P portfolios
measurement
·1 min read
Web-shop purchaser quality vs store IAP purchaser quality
measurement
·1 min read
Web-shop attributed revenue in MMP vs payment-provider settlements
measurement
media buying
·2 min read
Web-shop LTV with VAT-inclusive prices versus store net proceeds (labelled synthetic)
measurement
media buying
·1 min read
View-through attribution windows on F2P rewarded and interstitial traffic
measurement
media buying
·1 min read
Time-to-first-pay after soft-currency drought events
measurement
·1 min read
Store proceeds report vs MMP purchase events: weekly reconciling lab
measurement
media buying
·1 min read
Store proceeds vs MMP net revenue: F2P monthly close lab
measurement
·1 min read