Apple's 5% Core Technology Commission: what the EU fee swap changes for web shop math
By UA Ledger staff — Archive date: 5 min read
Revised

Apple's per-install Core Technology Fee is replaced in the EU by a 5% commission on digital transactions in apps distributed outside the App Store. Here is the chronology and the arithmetic for a web shop case.
Correction in progress
The archive treated a planned fee transition as completed and applied an install-fee example without the necessary eligibility and annual-install context. Do not use the original arithmetic for a budget decision.
The original copy remains in the editorial archive. The sources below are available while the replacement is reviewed.
- Apple's June 2025 transition announcement
- Apple's August 2026 terms announcement
- Core Technology Fee definitions
Corrections & updates
Update (): Audit remediation draft (ED-001/007/008/009). Awaiting named human publish sign-off.
Featured
Related posts
media buying
platforms
·2 min read
Türkiye Commercial Advertisement Regulation: targeted ads, AI disclosure, child-profiling ban (1 August 2026)
media buying
platforms
·1 min read
OGAI advisory on advertising and financial enablement of online money games (29 Jul 2026)
media buying
platforms
·1 min read
Google Ads India update disallows Rummy and DFS promotions (21 Jan 2026)
media buying
platforms
·2 min read
Google disables ad personalization for likely-minor US accounts
More from the Media Buying desk
media buying
platforms
·1 min read
Google replaces TFCD/TFUA with TFAT age treatment tag
media buying
platforms
·2 min read
Google consolidates child and teen advertising policies into single hub
media buying
platforms
·1 min read
Commission acknowledges Meta less-personalised ads undertaking for DMA Art.5(2) (8 December 2025)
media buying
platforms
·2 min read