Lifetime Value (LTV)
Lifetime Value (LTV) is the total revenue a UA team projects or observes from a user over a defined period, the number ROAS and bidding decisions are ultimately measured against.
Part of Media Buying
Lifetime Value (LTV) is the total revenue a UA team projects or observes from a user over a defined period, the number ROAS and bidding decisions are ultimately measured against.
Part of Media Buying