2025 NPPA import online-game register lists 96 numbered titles
Analysis
By UA Ledger staff — 2 min read

Body-read of NPPA’s 2025 import approval page shows 96 numbered rows (listing date 27 November 2025). Secondary tallies of 95 are not used here.
On the National Press and Publication Administration 2025年进口网络游戏审批信息 page (listing date 2025-11-27), opened on 20 September 2026, we counted 96 numbered import rows. First row: 《波斯王子:失落的王冠》, 国新出审〔2025〕2631号, ISBN 978-7-498-16205-2. Last row: 《永不言弃:镜世界》, 国新出审〔2025〕189号, ISBN 978-7-498-14572-7. Approval dates on the page span multiple 2025 batches; the page is a cumulative year register, not a single-day batch.
Benchmark limits
This count is a body-read of one official HTML table. It is not Sensor Tower revenue, not a CPI average, and not a claim that all 96 titles are live with paid UA. Industry articles that cite “95 import ISBNs” for 2025 are secondary; this China Watch record uses the NPPA table we opened. If a later NPPA revision adds or removes rows, re-count the same URL.
Import throughput caps how many foreign titles can legally monetise in mainland China in a calendar year and therefore shapes co-publish calendars competing for Douyin / WeChat inventory — without telling you which titles will buy ads.
Operator action
| Field | Evidence |
|---|---|
| Register page listing date | 2025-11-27 |
| Numbered import rows counted | 96 |
| First row | 《波斯王子:失落的王冠》, ISBN 978-7-498-16205-2 |
| Last row | 《永不言弃:镜世界》, ISBN 978-7-498-14572-7 |
| Includes | 《潜水员戴夫》, 《暗黑破坏神IV》 among others |
| Not established | Live rate, UA spend, or YoY without summing prior years from primary pages |
Download the count card. Prefer this register over undated industry round-ups when planning import China launches.
Research checked 20 September 2026. Local draft; human editorial review pending.
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