Vietnam Decree 147 takes effect 25 December 2024 — ad and licensing gate goes live

PocketGamer.biz on 29 November 2024 reported that Decree 147/2024/NĐ-CP was introduced on 9 November 2024 and became effective on 25 December 2024, citing Niko Partners. That effective date is the operational start for the licensing and advertising gates summarised on the official game.gov.vn Decree 147 page. This card records the go-live date; it does not restate every substantive duty.

What “effective” means for UA

From the effective date reported by PocketGamer.biz, Vietnam-facing campaigns for online games sit under the Decree 147 stack: G1 needs a release decision; G2–G4 need written confirmation of a release notice; advertisements must carry game name, age classification and impact warnings; and advertising without those authorisations is forbidden on the official summary. Premature UA for an unlicensed SKU is a compliance failure, not merely a store-listing risk.

PocketGamer.biz also notes that foreign app-store providers must remove applications that violate Vietnamese law upon request by authorised agencies, and that non-compliance can trigger administrative penalties and technical blocking until resolved. Treat that as trade reporting of the decree’s store-side enforcement path, not as evidence of any specific title takedown.

Operator action

Download the effective-date card. Do not rewrite November–December 2024 events as if they happened in 2026.