Oliver Grant

Senior Reporter

Oliver reports on studios, vendors, and the infrastructure behind performance creative. He is particularly interested in how privacy and automation are changing the creative brief.

More articles from oliver-grant

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11 min read

Hybrid Monetization Buzz Doesn’t Quit: Brat or Basic

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From Casual to Complex: 7 Trends that Shaped Gaming 2024

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Value Optimization, Hybridcasual, and the Impact of AI

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Untold Stories of ex-Activision Blizzard King’s Founders

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Shooting for Success: Navigating the Ultra Competitive Shooter Genre

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Transmedia Triumphs and Traps: Lessons from the Convergence of Gaming and Media

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From 1B to 10B in 5 Years Scopely’s Journey to Mobile Game Success

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Savvy Moves: Saudi Arabias Gaming Vision