PvP season reset: creative and store sync

Season-reset creatives that outlive the season create trust and policy issues. Apple 2.3 requires accurate representation. If you use App Store In-App Events, event start/end must match the live season.

Operator checklist

1. Season ID + end timestamp (timezone) in the brief.
2. Endcard countdown matches server season end.
3. Store In-App Event (if used) shares the same window.
4. Rewards shown exist in the reset mail/patch notes.
5. Rank reset rules not oversold as “everyone starts equal” if placement protection exists.
6. Ad set kill scheduled at season end.
7. Post-season creative swapped before the next flight.

Limits

Does not claim PvP seasons improve ROAS.

Download the evidence table.