Lunar New Year UA gates from an official calendar, not a CPI myth
CNY 2027 calendar gates from timeanddate China holiday listings; State Council make-up days still provisional until official notice.
UA planning for Lunar New Year starts from a calendar, not from a remembered CPI spike.
Calendar evidence (China 2027)
Holidays and Observances in China in 2027 lists Spring Festival Eve 5 Feb 2027, Chinese New Year 6 Feb 2027, and Spring Festival Holiday 7–11 Feb 2027, with Lantern Festival 20 Feb 2027 as an observance. The same publisher notes some holiday information may be preliminary. The Chinese Calendar explains lunar new-year dating rules and lists Chinese year 4724 starting 6 Feb 2027.
State Council make-up workdays and the final multi-day arrangement are not treated as locked here until the annual government notice is published.
UA gates checklist
| Gate | Timing cue |
|---|---|
| Creative freeze for CNY skins | Before Eve (5 Feb 2027) |
| Soft spend ramp | Pre-Eve week — your decision |
| On-call live ops | Eve through listed holiday block |
| Lantern follow-up creative | By 20 Feb 2027 if used |
| Re-check State Council notice | When published (expected late calendar year prior) |
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Festival anchor dates | timeanddate listing |
| Exact national tourism CPI | **Not** claimed |
| Final workday shuffling | Pending official notice |
Do not brief “CNY CPI always doubles” without a dated measurement study.
