Brazil Decree 12.880/2026 implements Digital ECA; loot-box-free versions allowed (18 Mar 2026)

Editorial collage hero: change-log-brazil-decree-12880-eca-implementation

Decreto nº 12.880 of 18 March 2026 regulates Lei 15.211/2025: publishers of games with loot boxes must age-verify users, or may ship loot-box-free versions / default-restrict the feature and skip age verification for that duty, with ANPD as regulator and supervisor.

Planalto’s DECRETO Nº 12.880, DE 18 DE MARÇO DE 2026 regulates Lei 15.211/2025 and institutes a national policy for child and adolescent rights in digital environments. The sole paragraph of Article 1 assigns ANPD regulation and supervision of Lei 15.211, without prejudice to other child-protection bodies.

Loot boxes — Article 23

Article 23 requires suppliers of electronic games with loot boxes to verify users’ age under Lei 15.211 Art. 20 so that children and adolescents cannot access that feature. §1 allows those games to offer versions without loot boxes or to restrict the loot-box feature entirely by default, in which case age verification for that duty is dispensed. Age-rating rules in Article 12 §2 expressly list loot boxes among risks that must be signalled, restating the Art. 20 ban for child/adolescent-directed or likely-accessed games.

Broader chapters set proportionality, minimisation and anti-profiling rules for age assurance, ban mere self-declaration where verification is required for prohibited products, and instruct app stores/OS vendors to supply age signals.

Limits

FieldEvidence or limit
Decree date / in-force2026-03-18 (enters force on publication per Art. 54 on the page)
SKU design choiceLoot-box-free or default-off vs age-gated SKU
Exact ANPD technical standards for verificationLeft to later ANPD regulation
UA implicationPrefer Brazil builds that default loot boxes off for mixed-age traffic; keep store creatives aligned with the age rating shown on the SKU

Download the event card.

Related posts

Lunar New Year UA gates from an official calendar, not a CPI myth

market intelligence

media buying

·

1 min read

Lunar New Year UA gates from an official calendar, not a CPI myth

WeChat Mini Games upgrades 2026 IAP / virtual-payment incentives for debut titles

market intelligence

media buying

·

2 min read

WeChat Mini Games upgrades 2026 IAP / virtual-payment incentives for debut titles

WeChat Mini Games IAA incentives from 20 August 2026: 3-minute lifetime, 180-day option

market intelligence

media buying

·

2 min read

WeChat Mini Games IAA incentives from 20 August 2026: 3-minute lifetime, 180-day option