Commission preliminary findings: Meta Instagram/Facebook addictive design
On 10 July 2026 the Commission preliminarily found Meta in breach of the DSA over addictive design of Instagram and Facebook (infinite scroll, autoplay, notifications, recommenders).
On 10 July 2026 the European Commission preliminarily found Meta in breach of the DSA for the addictive design of Instagram and Facebook (IP/26/1579).
Features named
The investigation focuses on infinite scroll, autoplay, push notifications, and highly personalised recommender systems. The Commission states Meta did not adequately assess risks to physical and mental wellbeing of users, including minors and vulnerable adults, and that current mitigation (for example dismissible time tools and safety-centre tips) failed to tackle those risks effectively.
At this stage the Commission considers Meta needs design changes — for instance disabling autoplay and infinite scroll by default, implementing effective screen-time breaks, and adapting recommenders to be less engagement-oriented. Preliminary findings do not prejudge the final outcome; Meta can reply. No fine is recorded as imposed on these pages.
Operator action
| Field | Evidence |
|---|---|
| Preliminary findings date | 2026-07-10 |
| Services | Instagram; Facebook |
| Named features | Infinite scroll; autoplay; push notifications; recommenders |
| Status | Preliminary |
| UA implication | If forced through, EU Meta inventory engagement patterns for game UA may change; treat as watch item until a final decision |
Do not invent CPI or reach deltas from a preliminary finding.
Related posts
market intelligence
media buying
·1 min read
Lunar New Year UA gates from an official calendar, not a CPI myth
market intelligence
media buying
·2 min read
WeChat Mini Games upgrades 2026 IAP / virtual-payment incentives for debut titles
market intelligence
media buying
·2 min read