Rewarded placement map: session minute versus ad load
Map rewarded opt-in moments to AdMob reward-policy and placement guidance before raising session ad load.
Operators often treat “more rewarded per session” as a revenue dial. AdMob’s published rules fix disclosure, opt-in and reward type first; they do not publish a numeric “ads per session minute” law on the pages below.
Documented host rules
Policies for ad units that offer rewards require clear, accurate, conspicuous disclosure of the action and reward before each rewarded instance; icons are allowed only if unambiguous. Bundled watches (“watch 3 ads for 100 gold”) must state the count. Standard rewarded units must follow an affirmative opt-in; skipping or declining must not impede normal app use. Direct monetary rewards are forbidden; random rewards need chance disclosure and a greater-than-zero chance.
Implementation guidance places interstitial and rewarded formats at transition points (for example between levels), not during peak engagement. Encouraging users to click ads is prohibited. Banner refresh guidance is ≥60 seconds — a placement hygiene note, not a rewarded frequency quota.
Operator checklist (session map)
| Gate | Pass condition |
|---|---|
| Moment inventory | List every rewarded trigger by session minute / level boundary |
| Disclosure copy | Matches reward delivered; no cash or transferable cash-like items |
| Opt-in control | Affirmative tap; decline does not soft-lock progression |
| Transition placement | No rewarded overlay mid-combat / mid-puzzle unless rewarded interstitial rules followed |
| Load experiment | Cap changes logged as product tests — not claimed as AdMob policy |
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Policy source | AdMob rewarded-unit policies + implementation guidance |
| Numeric ads-per-minute rule | **Not** stated on these pages |
| UA implication | Raise load only after disclosure/opt-in pass; retention cost is your measurement, not Google’s quota |
Do not invent industry “best” rewarded counts. Re-read the AdMob pages when formats change.
