2025 minors-protection audit: all 20 sampled mobile games still enforced Fri/Sat/Sun/holiday 20:00–21:00 play window

Southern Finance’s fifth annual minors-protection evaluation (2025) reports that all 20 audited Mainland mobile games still enforced the NPPA 2021 schedule: one hour only on Friday, Saturday, Sunday and holidays between 20:00 and 21:00.
An English summary of Southern Finance Digital Entertainment Research Group’s Fifth Annual Report on Minors Protection in Mobile Games (2025 Edition), opened 20 September 2026, describes a Children’s Day 2025 release evaluating 20 Mainland mobile games. Under “Compliance Spotlight: Time Restrictions,” the summary states that all 20 games enforced mandatory playtime limits per China’s 2021 policy: 1 hour/day on Friday, Saturday, Sunday and holidays, 20:00–21:00 only, with zero access on other weekdays.
That schedule matches the still-operative NPPA notice 关于进一步严格管理切实防止未成年人沉迷网络游戏的通知 (国新出发〔2021〕14号), published 30 August 2021 and effective 1 September 2021: online-game enterprises may provide minors only one hour of service on Friday, Saturday, Sunday and statutory holidays between 20:00 and 21:00.
What the 2025 audit adds — and does not
The AWN China summary is a third-party evaluation digest, not an NPPA enforcement bulletin. It also reports an average score of 79.1/100, names top scorers (Honor of Kings, Minecraft at 95/100) and lowest scorers, and flags separate issues (for example Mini World under-8 purchases; only 35% of games auto-disabled stranger private messages in juvenile mode). Those social and refund findings are outside this card’s time-window claim.
Named titles in the evaluated list include Honor of Kings (Tencent), Minecraft and Eggy Party (NetEase), Honkai: Star Rail and Genshin Impact (miHoYo), among others. Presence on the list is evidence that the researchers simulated underage play during permitted hours; it is not a UA ranking or a statement about overseas SKUs of similar names.
Operator implication
| Field | Evidence or limit |
|---|---|
| Audit edition | Fifth annual / 2025 (Children’s Day release per summary) |
| Sample size | 20 mobile games |
| Time-window finding | All 20 enforced Fri/Sat/Sun/holiday 20:00–21:00, 1 hour |
| Binding NPPA rule | 国新出发〔2021〕14号, effective 2021-09-01 |
| Publisher of digest | Southern Finance via AWN China English page |
| Not established | Full Chinese PDF methodology; live SKU-by-SKU UA inventory loss |
Adult-skewed creatives and messaging that imply unlimited under-18 play remain high-risk while this schedule stands. Download the check card.
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