Ocean Engine cites China mobile-game revenue CNY 284B in 2024 (+10.74% YoY)
Ocean Engine’s 2025 China app-traffic resource states 2024 China mobile-game revenue hit CNY 284 billion (+10.74% YoY). That is a platform marketing claim, not an audited CNGIA ledger or UA spend print.
Ocean Engine’s English resource Unlocking China’s App Traffic Trends in 2025, opened on 20 September 2026, states under “Gaming sector” that China’s mobile game revenue hit 284B CNY (+10.74% YoY) in 2024, “surpassing its 2021 peak,” and that the market is “expected to stay stable with some slight growth” in 2025. The same section notes traffic peaks in July and October and that game licences are “now issued monthly,” with import licences described as more frequent than before.
What this page is — and is not
This is a ByteDance ad-platform marketing resource. It is evidence that Ocean Engine published those figures on this URL. It is not a CNGIA / GPC yearbook PDF, not an NPPA licence tally, and not audited store-by-store UA spend. The page does not name its underlying statistical bureau or association source for the CNY 284B line in the body we read. Treat the number as Ocean Engine’s stated industry context for Douyin advertisers, not as a Ledger-verified national accounts series.
Operator action
| Field | Evidence |
|---|---|
| Document | Ocean Engine China app traffic trends 2025 resource |
| Stated 2024 mobile-game revenue | CNY 284 billion |
| Stated YoY | +10.74% |
| Stated vs 2021 peak | “Surpassing its 2021 peak” |
| Underlying primary yearbook URL | Not linked in the body we read |
| UA implication | Macro recovery framing for China auction intensity; do not convert CNY 284B into a studio CPI or media-mix target |
Download the benchmark card. If a later CNGIA or ministry bulletin publishes a different 2024 total, prefer that dated document over this marketing page.
Related posts
market intelligence
media buying
·1 min read
Lunar New Year UA gates from an official calendar, not a CPI myth
market intelligence
media buying
·2 min read
WeChat Mini Games upgrades 2026 IAP / virtual-payment incentives for debut titles
market intelligence
media buying
·2 min read