GB/T 46068-2025 cross-border data related standard effective 1 March 2026
SAC announces GB/T 46068—2025 (security certification requirements for cross-border processing of personal information) for implementation on 1 March 2026. SAMR and CAC then switch personal-information outbound-certification reference standards to GB/T 35273 and GB/T 46068.
The Standards Administration / SAMR notice 《数据安全技术 个人信息跨境处理活动安全认证要求》国家标准正式发布 (page updated 29 September 2025), opened 20 September 2026, states that recommended national standard GB/T 46068—2025 has been approved and takes effect on 1 March 2026. The notice frames it as the first national standard in the personal-information cross-border security-management field and summarises that it sets principles, basic requirements, and subject-rights safeguards for parties in cross-border personal-information processing.
Separately, SAMR & CAC Announcement No. 53 of 2025 (document date 12 December 2025; published 25 December 2025) states that, from the announcement’s release date, the certification reference standards for cross-border processing activities under the personal-information protection certification implementing rules change to GB/T 35273 and GB/T 46068, implementing the Personal Information Outbound Certification Measures.
Operator table
| Field | Evidence or limit |
|---|---|
| Standard ID | GB/T 46068—2025 |
| Implementation date | 2026-03-01 |
| Certification reference change | GB/T 35273 + GB/T 46068 from Announcement No. 53 release |
| Full normative PDF on these pages | Not published in full on the announcement pages |
| Not established | Whether a named MMP or analytics exporter already holds a GB/T 46068-based certificate |
UA teams that export Mainland China event or device data for attribution should record which legal transfer path they rely on (security assessment, standard contract, or certification) and treat GB/T 46068 as the certification technical basis, not as a substitute for the legal path choice.
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