NPPA August 2025 domestic batch: 166 named works, 21 August approval date

On 21 August 2025 the National Press and Publication Administration recorded approvals published as 2025年8月份国产网络游戏审批信息 (page listing date 25 August 2025). The page we opened on 19 September 2026 lists 166 numbered domestic works. Every row we inspected carries a publishing unit, an operating unit, a 批复文号 in the 国新出审〔2025〕 series, an ISBN, and 批准时间 2025年08月21日.

What this batch is — and is not

This is a domestic (国产) list. It does not, on this page, approve imported titles. It does not rank revenue, downloads or UA spend. A name on the list is evidence that NPPA recorded that work, publisher and operator on that date. It is not evidence that ads are live, that a WeChat or Douyin mini-game exists, or that a global SKU of a similar name is the same work.

Operators a UA team may recognise appear as publishing or operating entities on individual rows — for example 三七互娱（上海）科技有限公司 as publisher of 《超牛英雄》 (row 14, 国新出审〔2025〕1475号) and 杭州网易雷火科技有限公司 as operator of 《天下：万象》 (row 113, 国新出审〔2025〕1574号). Those are name matches on this bulletin, not statements about overseas UA.

Operator action

Download the batch card. Re-check the licence index rather than treating August 2025 as current if you are reading this after a later monthly list.

Research checked 19 September 2026. Local draft; human editorial review pending.