NPPA December 2025 domestic batch: 144 named works, 24 December approval date

Analysis

By UA Ledger staff2 min read

NPPA December 2025 domestic batch: 144 named works, 24 December approval date

The December 2025 domestic online-game approval list names 144 works, each with a 国新出审〔2025〕 number and ISBN. It is not a UA ranking and does not licence imported titles.

On 24 December 2025 the National Press and Publication Administration recorded approvals published as 2025年12月份国产网络游戏审批信息 (page listing date 25 December 2025). The page we opened on 19 September 2026 lists 144 numbered domestic works. Every row we inspected carries a publishing unit, an operating unit, a 批复文号 in the 国新出审〔2025〕 series, an ISBN, and 批准时间 2025年12月24日.

What this batch is — and is not

This is a domestic (国产) list. It does not, on this page, approve imported titles. It does not rank revenue, downloads or UA spend. A name on the list is evidence that NPPA recorded that work, publisher and operator on that date. It is not evidence that ads are live, that a WeChat or Douyin mini-game exists, or that a global SKU of a similar name is the same work.

Operators a UA team may recognise appear as publishing or operating entities on individual rows — for example 深圳市腾讯计算机系统有限公司 as publisher and operator of 《QQ经典农场》 (row 70, 国新出审〔2025〕2556号). That is a name match on this bulletin, not a statement about Tencent’s overseas UA.

Operator action

Reference table
FieldEvidence
Document date on page (批准时间)2025-12-24
Page listing date2025-12-25
Count of numbered rows144
First row《傲世传说》, 国新出审〔2025〕2487号, ISBN 978-7-498-16061-4
Last row《祖玛争霸》, 国新出审〔2025〕2630号, ISBN 978-7-498-16204-5
Import titlesNot on this page
UA implicationA China spend plan for a named work should record its 文号 and ISBN from this or a later batch; absence from this month is not a refusal

Download the batch card. Re-check the licence index rather than treating December 2025 as current if you are reading this after a later monthly list.

Research checked 19 September 2026. Local draft; human editorial review pending.

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