NPPA January 2025 domestic batch: 123 named works, 20 January approval date

The January 2025 domestic online-game approval list names 123 works, each with a 国新出审〔2025〕 number and ISBN. It is not a UA ranking and does not licence imported titles.
On 2025-01-20 the National Press and Publication Administration recorded approvals published as 2025年1月份国产网络游戏审批信息 (page listing date 2025-01-21). The page we opened on 20 September 2026 lists 123 numbered domestic works. Every row we inspected carries a publishing unit, an operating unit, a 批复文号 in the 国新出审 series, an ISBN, and 批准时间 on the dates shown in the table below.
What this batch is — and is not
This is a domestic (国产) list. It does not, on this page, approve imported titles. It does not rank revenue, downloads or UA spend. A name on the list is evidence that NPPA recorded that work, publisher and operator on that date. It is not evidence that ads are live, that a WeChat or Douyin mini-game exists, or that a global SKU of a similar name is the same work.
Recognised operators appear as name matches only — for example 三七互娱(上海)科技有限公司 as publisher of 《史诗大陆》 (row 78, 国新出审〔2025〕131号). That is not evidence of live China UA.
Operator action
| Field | Evidence |
|---|---|
| Document / 批准时间 on rows | 2025-01-20 |
| Page listing date | 2025-01-21 |
| Count of numbered rows | 123 |
| First row | 《阿皮大冒险》, 国新出审〔2025〕54号, ISBN 978-7-498-14437-9 |
| Last row | 《纵横消消乐》, 国新出审〔2025〕176号, ISBN 978-7-498-14559-8 |
| Import titles | Not on this page |
| UA implication | A China spend plan for a named work should record its 文号 and ISBN from this or a later batch; absence from this month is not a refusal |
Download the batch card. Re-check the licence index rather than treating this month as current if you are reading this after a later monthly list.
Related posts

market intelligence
media buying
·1 min read
Lunar New Year UA gates from an official calendar, not a CPI myth

market intelligence
media buying
·2 min read
WeChat Mini Games upgrades 2026 IAP / virtual-payment incentives for debut titles

market intelligence
media buying
·2 min read