NPPA January 2025 domestic batch: 123 named works, 20 January approval date

On 2025-01-20 the National Press and Publication Administration recorded approvals published as 2025年1月份国产网络游戏审批信息 (page listing date 2025-01-21). The page we opened on 20 September 2026 lists 123 numbered domestic works. Every row we inspected carries a publishing unit, an operating unit, a 批复文号 in the 国新出审 series, an ISBN, and 批准时间 on the dates shown in the table below.

What this batch is — and is not

This is a domestic (国产) list. It does not, on this page, approve imported titles. It does not rank revenue, downloads or UA spend. A name on the list is evidence that NPPA recorded that work, publisher and operator on that date. It is not evidence that ads are live, that a WeChat or Douyin mini-game exists, or that a global SKU of a similar name is the same work.

Recognised operators appear as name matches only — for example 三七互娱（上海）科技有限公司 as publisher of 《史诗大陆》 (row 78, 国新出审〔2025〕131号). That is not evidence of live China UA.

Operator action

Download the batch card. Re-check the licence index rather than treating this month as current if you are reading this after a later monthly list.

Research checked 20 September 2026. Local draft; human editorial review pending.