NPPA March 2025 domestic batch: 129 named works, 20 March approval date

Analysis

By UA Ledger staff2 min read

NPPA March 2025 domestic batch: 129 named works, 20 March approval date

The March 2025 domestic online-game approval list names 129 works, each with a 国新出审〔2025〕 number and ISBN. It is not a UA ranking and does not licence imported titles.

On 20 March 2025 the National Press and Publication Administration recorded approvals published as 2025年3月份国产网络游戏审批信息 (page listing date 21 March 2025). The page we opened on 20 September 2026 lists 129 numbered domestic works. Every row we inspected carries a publishing unit, an operating unit, a 批复文号 in the 国新出审〔2025〕 series, an ISBN, and 批准时间 2025年03月20日.

What this batch is — and is not

This is a domestic (国产) list. It does not, on this page, approve imported titles. It does not rank revenue, downloads or UA spend. A name on the list is evidence that NPPA recorded that work, publisher and operator on that date. It is not evidence that ads are live or that a global SKU of a similar name is the same work.

Operators a UA team may recognise appear as publishing or operating entities on individual rows — for example 华中科技大学电子音像出版社 / 武汉市风泽中孚科技有限公司 on 《雪中悍刀行》 (row 108, 国新出审〔2025〕558号) and 成都西山居世游科技有限公司 on 《剑侠世界4:无限》 (row 35, 国新出审〔2025〕485号). Those are name matches on this bulletin, not statements about overseas UA.

Operator action

Reference table
FieldEvidence
Document date on page (批准时间)2025-03-20
Page listing date2025-03-21
Count of numbered rows129
First row《保卫猪圈》, 国新出审〔2025〕451号, ISBN 978-7-498-14686-1
Last row《祖玛球球》, 国新出审〔2025〕579号, ISBN 978-7-498-14814-8
Import titlesNot on this page
UA implicationA China spend plan for a named work should record its 文号 and ISBN from this or a later batch; absence from this month is not a refusal

Download the batch card. Re-check the licence index rather than treating March 2025 as current if you are reading this after a later monthly list.

Research checked 20 September 2026. Local draft; human editorial review pending.

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