NPPA March 2026 domestic batch: 130 named works, 24 March approval date

Analysis

By UA Ledger staff2 min read

NPPA March 2026 domestic batch: 130 named works, 24 March approval date

The March 2026 domestic online-game approval list names 130 works, each with a 国新出审〔2026〕 number and ISBN. It is not a UA ranking and does not licence imported titles.

On 2026-03-24 the National Press and Publication Administration recorded approvals published as 2026年3月份国产网络游戏审批信息 (page listing date 2026-03-24). The page we opened on 20 September 2026 lists 130 numbered domestic works. Every row we inspected carries a publishing unit, an operating unit, a 批复文号 in the 国新出审 series, an ISBN, and 批准时间 on the dates shown in the table below.

What this batch is — and is not

This is a domestic (国产) list. It does not, on this page, approve imported titles. It does not rank revenue, downloads or UA spend. A name on the list is evidence that NPPA recorded that work, publisher and operator on that date. It is not evidence that ads are live, that a WeChat or Douyin mini-game exists, or that a global SKU of a similar name is the same work.

Operators a UA team may recognise from other markets appear as publishing or operating entities on individual rows — for example 三七互娱(上海)科技有限公司 as publisher of 《小头盔大冒险》 (row 106, 国新出审〔2026〕718号). That is a name match on this bulletin, not a statement about 37Games’ overseas UA.

Operator action

Reference table
FieldEvidence
Document / 批准时间 on rows2026-03-24
Page listing date2026-03-24
Count of numbered rows130
First row《阿蛋等什么》, 国新出审〔2026〕613号, ISBN 978-7-498-16542-8
Last row《追迹迷城》, 国新出审〔2026〕742号, ISBN 978-7-498-16671-5
Import titlesNot on this page
UA implicationA China spend plan for a named work should record its 文号 and ISBN from this or a later batch; absence from this month is not a refusal

Download the batch card. Re-check the licence index rather than treating this month as current if you are reading this after a later monthly list.

Research checked 20 September 2026. Local draft; human editorial review pending.

Featured

Related posts

market intelligence

platforms

·

2 min read

Vietnam Decree 147 takes effect 25 December 2024 — ad and licensing gate goes live

market intelligence

platforms

·

2 min read

Vietnam Decree 147/2024/ND-CP: licensing, ad gates and under-18 playtime for online games

market intelligence

platforms

·

1 min read

US DOJ announces $400 million TikTok children’s privacy settlement (21 August 2026)

market intelligence

platforms

·

1 min read

Apple activates Texas SB 2420 age-assurance for new Apple Accounts

More from the Market Intelligence desk

market intelligence

platforms

·

2 min read

FTC/DOJ HoYoverse (Genshin Impact) 20m USD COPPA and loot-box settlement

market intelligence

platforms

·

1 min read

FTC finalizes COPPA Rule amendments (expanded child-directed factors)

market intelligence

platforms

·

1 min read

FTC COPPA policy statement on age-verification technology forbearance

market intelligence

platforms

·

2 min read

UK government announces under-16 social media ban (Spring 2027 target)