NPPA September 2024 domestic batch: 106 named works, 27 September approval date
Analysis
By UA Ledger staff — 2 min read

The September 2024 domestic online-game approval list names 106 works, each with a 国新出审〔2024〕 number and ISBN. It is not a UA ranking and does not licence imported titles.
On 2024-09-27 the National Press and Publication Administration recorded approvals published as 2024年9月份国产网络游戏审批信息 (page listing date 2024-09-27). The page we opened on 20 September 2026 lists 106 numbered domestic works. Every row we inspected carries a publishing unit, an operating unit, a 批复文号 in the 国新出审 series, an ISBN, and 批准时间 on the dates shown in the table below.
What this batch is — and is not
This is a domestic (国产) list. It does not, on this page, approve imported titles. It does not rank revenue, downloads or UA spend. A name on the list is evidence that NPPA recorded that work, publisher and operator on that date. It is not evidence that ads are live, that a WeChat or Douyin mini-game exists, or that a global SKU of a similar name is the same work.
Operators a UA team may recognise appear as publishing or operating entities on individual rows — for example 三七互娱(上海)科技有限公司 as publisher of 《冒险揍恶龙》 (row 44, 国新出审〔2024〕1956号). That is a name match on this bulletin, not a statement about 37Games’ overseas UA.
Operator action
| Field | Evidence |
|---|---|
| Document / 批准时间 on rows | 2024-09-27 |
| Page listing date | 2024-09-27 |
| Count of numbered rows | 106 |
| First row | 《保卫鼠鼠》, 国新出审〔2024〕1912号, ISBN 978-7-498-13941-2 |
| Last row | 《最强棋王》, 国新出审〔2024〕2020号, ISBN 978-7-498-14049-4 |
| Import titles | Not on this page |
| UA implication | A China spend plan for a named work should record its 文号 and ISBN from this or a later batch; absence from this month is not a refusal |
Download the batch card. Re-check the licence index rather than treating this month as current if you are reading this after a later monthly list.
Research checked 20 September 2026. Local draft; human editorial review pending.
Featured
Related posts
market intelligence
platforms
·2 min read
Vietnam Decree 147 takes effect 25 December 2024 — ad and licensing gate goes live
market intelligence
platforms
·2 min read
Vietnam Decree 147/2024/ND-CP: licensing, ad gates and under-18 playtime for online games
market intelligence
platforms
·1 min read
US DOJ announces $400 million TikTok children’s privacy settlement (21 August 2026)
market intelligence
platforms
·1 min read
Apple activates Texas SB 2420 age-assurance for new Apple Accounts
More from the Market Intelligence desk
market intelligence
platforms
·2 min read
FTC/DOJ HoYoverse (Genshin Impact) 20m USD COPPA and loot-box settlement
market intelligence
platforms
·1 min read
FTC finalizes COPPA Rule amendments (expanded child-directed factors)
market intelligence
platforms
·1 min read
FTC COPPA policy statement on age-verification technology forbearance
market intelligence
platforms
·2 min read