TapTap PRC average App MAU hits 44.0M in 2024 (+23% YoY)
X.D. Network’s 2024 annual results filing on HKEX reports TapTap PRC average App MAU of 44.0 million in 2024, up 23.0% year on year, with TapTap platform revenue of RMB 1,578.0 million.
X.D. Network’s 2024 Annual Results Announcement on HKEX (listing stamp 28 March 2025), opened 20 September 2026, reports that TapTap PRC average App MAU was 44.0 million for the year ended 31 December 2024, up 23.0% year on year. The same filing states TapTap platform revenue of RMB 1,578.0 million, up 21.6%, and notes TapTap International was not yet monetised.
The filing attributes PRC MAU growth to factors including third-party developer cooperation, exclusive release of self-developed Heartopia (心动小镇) on TapTap, and increased marketing. Those are company explanations inside an IR document, not independent panel data.
Operator implication
TapTap remains a high-intent Mainland soft-launch and community surface with growing App MAU in this filing. Treat 44.0 million as an issuer-defined average App MAU, not as a universal addressable UA pool or a Douyin/Kuaishou substitute.
| Field | Evidence or limit |
|---|---|
| Year | 2024 |
| TapTap PRC average App MAU | 44.0 million |
| YoY | +23.0% |
| TapTap platform revenue | RMB 1,578.0 million (+21.6%) |
| Not established | Soft-launch CPI; share of paid UA vs organic community traffic |
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