The Ledger #3: An AdAttributionKit Migration Guide Update
By UA Ledger staff — Archive date: 3 min read
The Ledger #3 covers a soft Digital Turbine quarter, fresh AdAttributionKit migration guide updates from three MMPs, and Krafton's inZOI marketing push.
Three items worth a UA team's attention this fortnight: a soft quarter from an on-device ad network, an AdAttributionKit migration guide update from three measurement partners, plus an early marketing signal out of Korea that mobile teams should already be tracking.
Digital Turbine's on-device quarter stays soft
Digital Turbine reported fiscal Q3 2025 results on 5 February, alongside an 8-K disclosing a leadership change. The On Device Solutions segment, the unit that pays carriers and device makers to preload apps on new Android handsets, remained weak. That continues a run of soft quarters for the channel.
What it means for buyers: on-device install volume from this network has been trending down for several quarters now. Plan around a shrinking channel, not a temporary dip. Teams still leaning on it for baseline Android reach should have a backup source lined up before volume drops any further.
MMPs update their AdAttributionKit migration guide
AppsFlyer has refreshed its AdAttributionKit migration guidance this month; so have Adjust and Singular. Apple's SKAdNetwork successor is moving from early adoption toward becoming the default measurement path, and the new guidance reflects that. Most of it covers mapping conversion value schemas and re-testing postback timing windows. It also covers confirming which SDK version actually supports the newer API surface, rather than the version teams may have integrated months ago.
What it means for buyers: if nobody on your team has opened an updated AdAttributionKit migration guide yet, do it before the next campaign refresh goes live. The conversion value structure isn't a drop-in swap for SKAdNetwork's. Campaigns built on the old assumptions will misreport once postbacks start arriving under the new schema.
Krafton builds inZOI hype ahead of a PC launch
Krafton is running an escalating marketing push for inZOI, its life-simulation PC title due out in late March. The campaign leans on creator content and on trailers built to travel well beyond the core PC audience.
What it means for buyers: a PC launch isn't a mobile buyer's problem today. Strong creator and community pull ahead of a PC launch is still worth tracking for what it signals about a later mobile version's UA playbook. That goes double in life-sim and sandbox genres, where PC hype has previously pulled early wishlist and pre-registration traffic well before any mobile release follows.
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These articles provide related context and remain subject to their stated review status.