Japan gacha disclosure norms for a Western F2P soft launch
Analysis
By UA Ledger staff — 1 min read
JP soft launches fail reputation without JOGA-aligned disclosure norms. Market-entry card from body-read JOGA materials.
Western F2P soft launches into Japan fail review and reputation when gacha UI ships without JP-normal disclosure. Treat JOGA’s public guideline as the operator baseline, then add counsel.
Market facts (observed)
| Field | Evidence |
|---|---|
| Primary norm cited | JOGA random-item display & operations guideline ([PDF](https://japanonlinegame.org/wp-content/uploads/2017/06/JOGA120815-1.pdf)) |
| Document dates on PDF | Formulated 2012-08-02; effective 2012-09-01 |
| Rare disclosure | Satisfy **any one** of EV-multiple, EV-yen, rate bounds, or per-type rates ([clarification](https://japanonlinegame.org/%e4%b8%80%e9%83%a8%e5%a0%b1%e9%81%93%e3%81%ab%e3%81%a4%e3%81%8d%e3%81%be%e3%81%97%e3%81%a6/)) |
| Catalogue duties | Obtainable items, rares, limited counts/periods, advance rate-change notices, duplicates, defects |
| Empty paid pulls | Prohibited |
| Misleading ads | Prohibited under guideline section 5 |
| Soft-launch UA implication | Localise rate/EV surfaces before JP paid UA; do not run EN-only disclosure behind a JP storefront |
Soft-launch checklist
- JP gacha page shows the chosen a–d path and section-2 catalogue before first paid yen.
- UA JP creatives do not claim odds or guarantees absent from the live page.
- Name an operations owner for rate approval (guideline section 4).
- Confirm whether your entity is a JOGA member; non-members still face 景品表示法 risk — counsel, not this card.
Facts vs limits
| Fact | Limit |
|---|---|
| JOGA PDF and clarification were body-read | Not a complete map of CAA enforcement actions |
| Dates on the PDF are 2012 | Confirm latest member edition before production |
| Apple/Google store listing rules are separate | This card does not replace store review guidelines |
Draft prepared 20 September 2026. Local expansion-500 file; human editorial review pending. No CMS write.
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