When midcore playables should stay out of a network: kill criteria
Analysis
By Juliet Ramos, Playable Production Editor — 1 min read
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Operator kill criteria when Unity and TikTok playable technical specs block a midcore build from shipping cleanly.
Not every midcore playable belongs on every network. Before another QA week, check whether the build can meet the network’s published packaging rules. This brief extracts kill criteria from Unity and TikTok playable documentation opened on 2026-09-20.
Documented constraints that kill a midcore build
Unity’s playable asset specifications require a single inlined index.html, under 5 MB, MRAID 3.0 compliance, no blocked close button, orientation support, and no network requests except limited analytics without personal data. Ads should not auto-redirect to the store; CTAs should use mraid.open, and content should wait for MRAID viewableChange.
TikTok Ads Manager’s playable creation help requires a .zip under 5 MB after compression, root index.html, config.json orientation field, no mraid.js packaging, no external dynamic loads, no JS redirects, and no HTTP requests from the playable materials.
Kill criteria (operator)
| Criterion | Kill if… |
|---|---|
| Weight | Midcore art/audio pushes the package over 5 MB after required inlining/zip |
| Network calls | Build needs live catalogue, account login or remote config inside the playable |
| Store open | Auto-redirect or non-approved open path required for the FTUE beat |
| Orientation | Only one orientation works and the network/config expects the other |
| Close / UI collision | Tutorial chrome covers the network close control |
| Interaction model | Core midcore loop cannot be shown without multi-minute systems the format forbids |
Facts versus limits
| Field | Evidence |
|---|---|
| Unity size / MRAID / no auto-redirect | Unity playable specifications (accessed 2026-09-20) |
| TikTok zip / no HTTP / config.json | TikTok help article (accessed 2026-09-20) |
| CPI or CVR by genre | Not claimed |
| Mintegral rules | Candidate source not body-read for this brief; omitted |
Download the criteria CSV.
Draft prepared 20 September 2026. Local draft; human editorial review pending.
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