All our creative strategy news

creative strategy

market intelligence

A Creative Strategy for 4X and Survival Games in 2025

4X strategy game UA now runs on heavy video and playable testing volume, not a single winning hook, as Whiteout Survival and Last War dominate spend.

Maya Lombardi

6 min read

A Creative Strategy for 4X and Survival Games in 2025
Building an AI Video Ad Production Workflow That Scales

creative strategy

playable ads

·

6 min read

Building an AI Video Ad Production Workflow That Scales

The Hyper-Casual to Hybrid-Casual Pivot, a Creative Playbook

creative strategy

playable ads

·

5 min read

The Hyper-Casual to Hybrid-Casual Pivot, a Creative Playbook

Detecting Creative Fatigue Before It Shows Up in CPI

creative strategy

measurement

·

6 min read

Detecting Creative Fatigue Before It Shows Up in CPI