David Lee
Editor in Chief
David leads UA Ledger's coverage of creative systems and playable advertising. He has worked across mobile growth, production, and product strategy, with a focus on turning campaign evidence into durable operating knowledge.
More articles from david-lee
creative strategy
measurement
·6 min read
The hook is a promise; retention is the invoice
market intelligence
platforms
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2026 UA Predictions: What Actually Changes for Buyers
market intelligence
media buying
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Black Friday Mobile Game CPMs: What to Budget For Now
creative strategy
market intelligence
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Factory Creative Model: The Edge Studios Cannot Copy
creative strategy
media buying
·6 min read
Why a Narrow Creative Slate Concentration Strategy Wins Q4
creative strategy
market intelligence
·5 min read
PGC Helsinki UA Takeaways for Creative and Growth Teams
platforms
playable ads
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What Unity's Runtime Vulnerability Patch Means for Ads
creative strategy
playable ads
·6 min read
Q4 Creative Capacity Planning: How Much Is Enough
creative strategy
playable ads
·5 min read
Preparing Ad Creative for an OS Redesign in Mobile Games
creative strategy
playable ads
·5 min read
What Gamescom Mobile Marketing Teaches Creative Teams
creative strategy
playable ads
·5 min read
Inside an AI Video Ad Production Pipeline for Games
creative strategy
playable ads
·6 min read