David Lee
Editor in Chief
David leads UA Ledger's coverage of creative systems and playable advertising. He has worked across mobile growth, production, and product strategy, with a focus on turning campaign evidence into durable operating knowledge.
More articles from david-lee
creative strategy
platforms
·6 min read
Apple Games and What It Means for App Store Discovery
creative strategy
playable ads
·6 min read
AI Video Ads for Games: Where Production Actually Changed
market intelligence
platforms
·5 min read
Fortnite's return to the App Store and what it changes
creative strategy
·6 min read
The Creative Concept Retirement Signals to Watch For
creative strategy
·6 min read
Building a Creative Ops Workflow for Scaling Ad Production
creative strategy
playable ads
·6 min read
GDC 2025 Debrief: AI Creative Production Hits the Floor
creative strategy
market intelligence
·6 min read
Supercell's mo.co and a Soft Launch Strategy for Games
creative strategy
playable ads
·5 min read
Why Genre-Native Playable Mechanics Beat Borrowed Ones
creative strategy
playable ads
·6 min read
Building an AI Video Ad Production Workflow That Scales
market intelligence
playable ads
·6 min read