Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

The Ledger #4: Ad Network Q4 Earnings Season Verdicts

market intelligence

platforms

·

2 min read

The Ledger #4: Ad Network Q4 Earnings Season Verdicts

Inside Unity's Q4 Bet on the Unity Ads Grow Network

market intelligence

platforms

·

5 min read

Inside Unity's Q4 Bet on the Unity Ads Grow Network

Niantic's Mobile Game Studio Acquisition Talks With Scopely

market intelligence

platforms

·

6 min read

Niantic's Mobile Game Studio Acquisition Talks With Scopely

AppLovin CTV Ad Demand: Building Behind a 73% Quarter

market intelligence

platforms

·

6 min read

AppLovin CTV Ad Demand: Building Behind a 73% Quarter

The Ledger #3: An AdAttributionKit Migration Guide Update

market intelligence

platforms

·

3 min read

The Ledger #3: An AdAttributionKit Migration Guide Update

MTG Buys Plarium: A Mobile Game M&A Trends Read

market intelligence

platforms

·

6 min read

MTG Buys Plarium: A Mobile Game M&A Trends Read

The Ledger #2: PGC London Wrap and the Lunar New Year Push

market intelligence

platforms

·

2 min read

The Ledger #2: PGC London Wrap and the Lunar New Year Push

The Ledger #1: Mobile Game Portfolio Publishing Shifts

market intelligence

platforms

·

3 min read

The Ledger #1: Mobile Game Portfolio Publishing Shifts