LevelPlay Performance Reports are account filters, not a bid index
Unity’s public Performance Reports define eCPM for your mediated apps—not an industry sample you can paste into a forecast.
Unity LevelPlay’s public documentation describes Performance Reports for mediated apps you already run—not a published industry performance index with a disclosed sample you can paste into a bid forecast. Performance reports.
Read the dashboard for what it is
The docs state that all apps with at least one active ad unit appear in Performance Reports, with optional ironSource Network-only views. Filters cover date range, platform, ad format, ad network, app and country. Supported metrics include revenue, impressions and eCPM, defined as effective cost per thousand impressions.
Those figures describe the filtered population inside one account. They are not a census of mobile-game demand, a genre benchmark or a recommended bid. An eCPM cell that mixes rewarded and interstitial supply, or mixes US and LATAM countries, answers a different question from a single-country, single-format plan.
Refuse the paste-into-forecast habit
Our editorial recommendation is to treat any LevelPlay eCPM export as an internal diagnostic unless the export’s filters, period and ad-unit set are restated next to the number. If a partner deck shows a “LevelPlay performance index” without naming population, period and aggregation, mark the industry-sample fields missing rather than inventing denominators.
The attached card records what Unity publishes: metric definitions and account-report scope. It does not invent an undisclosed global index.
Inspect the evidence
Download the source-population and comparability card. The extraction separates documented facts from our analysis and unknowns.
| Field | Evidence or limit |
|---|---|
| Report / publisher | Performance reports — Unity LevelPlay / Unity |
| Period | User-selected date range in the account dashboard; no fixed industry period published |
| Population | Apps in the LevelPlay account with at least one active ad unit; optional ironSource Network-only view |
| Metric under review | Account eCPM (effective cost per thousand impressions) and related monetisation metrics |
| Aggregation | Totals and averages after account filters and breakdowns (network, country, format, app) |
| Critical limit | No public industry-wide LevelPlay Performance Index sample, spend tier or genre cut is disclosed for use as a bid target. |
| Comparable with | The same account filters, period and ad-unit set |
| Not comparable with | An unmatched genre, country mix, format mix or a studio forecast CPI/eCPM target |
Further reading in the existing archive: The benchmark report is selling you something; Playable ad file size budgets by network. These links provide background; this check does not independently verify their full contents.
