Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
·3 min read
Airbridge adds Amazon Ads as an app measurement channel
measurement
·2 min read
When to freeze a cohort for payback review (and when not to)
measurement
media buying
·1 min read
Using predicted LTV in bids: disclosure checklist for the UA team
measurement
media buying
·1 min read
Blended ROAS targets that hide channel failure in F2P portfolios
measurement
·1 min read
Web-shop purchaser quality vs store IAP purchaser quality
measurement
·1 min read
Web-shop attributed revenue in MMP vs payment-provider settlements
measurement
media buying
·2 min read
Web-shop LTV with VAT-inclusive prices versus store net proceeds (labelled synthetic)
measurement
media buying
·1 min read
View-through attribution windows on F2P rewarded and interstitial traffic
measurement
media buying
·1 min read
Time-to-first-pay after soft-currency drought events
measurement
·1 min read
Store proceeds report vs MMP purchase events: weekly reconciling lab
measurement
media buying
·1 min read
Store proceeds vs MMP net revenue: F2P monthly close lab
measurement
·1 min read