Creator flat fee versus CPA: a reader-input sheet
Compare flat creator fees to CPA payouts with illustrative inputs; disclosure duties cited from FTC endorsement FAQ.
Flat fee, CPA, and hybrid deals need the same payer definition before you compare them. FTC staff guidance still applies to disclosure when codes or paid posts are involved (Endorsement Guides FAQ). Downstream efficiency can be expressed with AppsFlyer-style ROAS once revenue and cost are joined (Activity metrics).
Synthetic comparison
| Deal | Synthetic cost at 40 payers |
|---|---|
| Flat 5,000 | Effective CPA 125 |
| Pure CPA 150 | Total 6,000 |
| Hybrid 2,000 + 80 CPA | Total 5,200 |
Checklist beside the sheet
| Gate | Pass |
|---|---|
| Payer event identical across deal types | Yes |
| Disclosure on every paid code post | Yes |
| Refund clawback clause | Named |
| Fraud / multi-accounting rules | Named |
Limits
Synthetic only. Not legal advice on contractor classification or non-US marketing law.
