Qualified player cost: FTUE complete vs install for midcore F2P
Install CPI hides FTUE failure in midcore. Illustrative cost-per-qualified-player worksheet.
Midcore CPI looks cheap until you price the players who finished FTUE.
Definitions
In-app events overview recommends a small set of KPI events to measure user quality. Map FTUE complete to a stable event name (tutorial completion or a custom ftue_complete) and bid/report on that denominator — installs alone hide onboarding failure (event structure).
Synthetic sheet
| Input | Value |
|---|---|
| Spend | $25,000 |
| Installs | 10,000 |
| FTUE complete | 4,200 |
| CPI | $2.50 |
| FTUE rate | 42% |
| Cost per qualified player | $5.95 |
Facts vs limits
| Fact | Limit |
|---|---|
| KPI events beyond install are documented practice | FTUE definition is title-specific |
| Math is spend / completers | Not a market midcore CPI benchmark |
CSV.
