Soft-launch UA budget envelope before product gates are green
UA spend before gates wastes the learning budget. Illustrative envelope tied to gate checklist logic.
Soft-launch learning budget is finite. Spending it before FTUE, economy, and MMP event gates are green buys noise.
Gates before scale
Require KPI events live (in-app events overview), store test-track sanity (Play pre-registration guidance), and written retention/payer floors. Until gates_green = 1, UA may only spend inside the learning envelope.
Synthetic envelope
| Input | Value |
|---|---|
| Learning budget cap | $15,000 |
| Spent pre-gate | $6,000 |
| Remaining envelope | $9,000 |
| Gates green | 0 |
| Allow scale spend | 0 |
Facts vs limits
| Fact | Limit |
|---|---|
| Event QA and test-before-promote guidance are documented | Cap amount is illustrative |
| Envelope is governance | Not a recommended industry soft-launch CPI |
CSV.
