Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
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media buying
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Türkiye child-profiling ad limits for F2P
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VIP / loyalty points as a UA claim: what must be in the store
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Lunar New Year Vietnam (Tết) operator checklist
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PvP season reset: creative and store sync
media buying
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Daily-login calendars as UA promises, not retention laws
market intelligence
media buying
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Lunar New Year UA gates from an official calendar, not a CPI myth
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Clan/guild join as a UA moment, not a social feature dump
media buying
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media buying
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Festival offer discount depth vs contribution worksheet
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media buying
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WeChat Mini Games upgrades 2026 IAP / virtual-payment incentives for debut titles
market intelligence
media buying
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WeChat Mini Games IAA incentives from 20 August 2026: 3-minute lifetime, 180-day option
media buying
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