Web-shop contribution after payment fees vs store commission
Analysis
By UA Ledger staff — 1 min read
Labelled synthetic worksheet comparing web-shop contribution after payment-provider fees with store commission under Apple EU unified terms (effective 1 Oct 2026) and Google Play service fees.
Fee math changed with dated EU and Play terms; this worksheet stays dated. All commercial amounts are labelled synthetic. Commission fractions are reader inputs constrained by official tables.
Dated fee anchors (body-read)
Apple EU apps changes: agreement update 18 August 2026; terms effective 1 October 2026. Tabulated examples on that page include 26% App Store commission with Apple IAP (15% for listed programmes / year-2+ subscriptions), 20% alternative in-app processing (10% programme/year-2+), 15% store-services commission on actionable out-of-app offers within 7 days (10% programme/year-2+), and 5% Core Technology Commission for distribution outside the App Store. Google Play service fees cover EEA/UK/US from 30 June 2026 with separate billing-fee notes.
Synthetic worked example (labelled)
Compare $10,000 gross on each path (synthetic):
| Path | Fee fraction used | Net before UA | Notes |
|---|---|---|---|
| Store IAP (EU example input) | 0.26 | 7,400 | Reader chose 26% IAP row |
| Web via actionable link (EU store-services input) | 0.15 + 0.04 PSP | 8,100 | 15% Apple row + 4% PSP synthetic |
| Web outside 7-day window / non-link (reader) | 0.00 Apple + 0.04 PSP | 9,600 | Only if your counsel agrees link rules do not apply — not asserted here |
UA spend 3,000 (synthetic) → contribution store 4,400 vs web-with-link 5,100 in this example only.
Facts versus limits
| Field | Evidence |
|---|---|
| Apple EU effective date | 1 October 2026 |
| 7-day link attribution | Apple EU page |
| Play EEA/UK/US start | 30 June 2026 |
| PSP fee 4% | Synthetic reader input — not a Visa/Stripe quote |
Draft prepared 20 September 2026. Synthetic teaching example; human editorial review pending. No CMS write.
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