Moloco app install campaigns: documented MMP, SKAN and registration prerequisites

Moloco’s help centre states that running campaigns requires a configured Mobile Measurement Partner (MMP), a reviewed app registration with accurate MMP bundle ID, and tracking links mapped in Moloco Ads Manager. Teams testing Moloco should complete the checklist below before first spend. Product announcement dates for each prerequisite are not dated on these pages and remain unknown.

MMP integration prerequisites

How to integrate with a mobile measurement partner (MMP) (updated 16 July 2026) states that advertisers must configure attribution with an MMP to start running campaigns. Documented steps:

1. On the MMP dashboard: set up the app and install the MMP SDK; configure postbacks; create tracking links; integrate cost data using the Moloco ad account ID and token ID.
2. On Moloco Ads Manager: register the app and register tracking links.

Moloco documents integration resources for AppsFlyer, Adjust (Suite and Classic), Singular, Branch, Kochava, Airbridge, Adbrix Remastered, Tenjin, Justtrack and Gamesight. The page strongly recommends sharing full postback data—Moloco-attributed, non-Moloco-attributed and organic/unattributed events—so the machine-learning engine can optimise.

App registration and SKAN fields

Register your app (updated 11 June 2026) requires correct app information and MMP bundle ID before campaign setup. Key gates:

• Separate app records by OS even for the same title.
• App domain is required; without it, new campaigns cannot be created and paused campaigns cannot be resumed.
• MMP and MMP Bundle ID must be accurate (AppsFlyer: Normal tracking link app_id must match the MMP Bundle ID). OS and MMP cannot be changed after registration completes.
• For iOS: Primary Measurement and Secondary Measurement fields (e.g. SKAN-only performance → Primary = SKAN, Secondary = N/A). When SKAN is selected, choose Both (SKAN 3 & 4, default), SKAN 3 only, or SKAN 4 only; traffic not supporting the selected version is ineligible for SKAN attribution.
• All registered apps are reviewed; status may take up to 24 hours. After Active, check the Postback Dashboard before creating campaigns.

Campaign launch checks

Set up and launch a campaign (updated 3 September 2026) requires an approved app, separate campaigns per OS, and assignment of the correct tracking link and creative group(s). Excluding re-engagement campaigns, documented minimum budget is $300 (or stated currency equivalents), with $500+ recommended. Overlapping campaigns with the same configuration will not activate.

Who should act, and how

Measurement and UA owners testing Moloco should:

1. Confirm MMP is on the documented partner list and complete postback + cost integrations.
2. Register the app with accurate domain, store IDs and MMP Bundle ID; wait for Active review.
3. For iOS, set Primary/Secondary measurement and SKAN version deliberately against the conversion-value schema.
4. Verify postbacks on the dashboard, then map tracking links and creatives before launch.

Our editorial inference—not a Moloco claim—is that incomplete organic postbacks and mismatched AppsFlyer app_id / MMP Bundle ID are the highest-risk first-spend blockers.

Limits of this record

This edition body-reads Moloco help articles. It does not inspect a studio Moloco account, certify a specific MMP schema, or report CPI/ROAS. Creative exchange guidelines and SKAdNetwork traffic-option matrices beyond the registration fields were not exhaustively catalogued here. Announcement dates stay unknown.

Research checked 19 September 2026. Local draft; human editorial review and byline assignment pending.