Chart Watch, July 2025: Puzzle Holds the Download Lead

Chart watch July 2025 follows a June that Chart Watch, June 2025: A Quiet Month for Mobile Games described as static at the top, and July barely departed from that. Puzzle titles kept the download lead they've held for most of the year, with Royal Match and Block Blast! anchoring the top of the table alongside the usual mix of casual and hyper-casual entries that trade places within the top ten without any of them breaking clearly ahead.

One genre observation from chart watch, July 2025

Puzzle's hold on downloads hasn't translated into the same dominance on revenue. On the top-grossing side Monopoly GO! and the survival and kingdom-builder titles (Whiteout Survival and Last War: Survival among them) still occupy a disproportionate share of positions relative to their download rank. High download volume in puzzle; high revenue concentration in event-driven casual and strategy. That split has held long enough this year to count as the current shape of the market rather than a monthly anomaly.

What it means for buyers

A stable top ten isn't a quiet month for UA planning. The titles holding steady revenue positions month over month are the ones running the most mature, most heavily tested acquisition programmes in the category, and a periodic teardown of their creative output surfaces more useful signal than watching for movement that isn't coming. Benchmarking CPI or creative approach against genre leaders? This is the month for it. July's stability makes it a better moment to study Royal Match's or Whiteout Survival's current creative rotation than a month when a single breakout launch is reshuffling the charts, since a settled leaderboard means those campaigns have had time to converge on what actually works for them.

Related archive reading

• Chart Watch, December: Mobile Game Download Rankings Hold
• Chart Watch, February: Mobile Game Revenue Rankings Hold