Leila Fernandez
Managing Editor
Leila edits UA Ledger's long-form analysis and weekly operating briefs. Her coverage centers on creative organizations, media economics, and the changing shape of mobile growth teams.
More articles from leila-fernandez
creative strategy
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UK ASA loot-box disclosure in ads and store listings
creative strategy
media buying
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India real-money adjacency: what a casual F2P ad must not imply
creative strategy
media buying
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YouTube Shorts end card to store: path documentation
creative strategy
media buying
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UGC rights and music checklist before paid amplification
creative strategy
media buying
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TikTok spark / code-to-game: current documented path
creative strategy
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Starter pack: ad contents versus the live IAP product
creative strategy
media buying
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Songkran / SEA water-festival creative and offer checklist
creative strategy
media buying
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Seasonal creative localisation checklist (CNY, Diwali, Ramadan, Chuseok)
creative strategy
media buying
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Safe-for-brand checklist when using creator gameplay footage
creative strategy
media buying
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Ramadan operator checklist for MENA F2P (offers, dayparting, creative)
creative strategy
market intelligence
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Ramadan: creative hours and store localisation checks
creative strategy
media buying
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