Apple custom product page for a limited F2P event
Checklist for using an Apple custom product page to spotlight a limited F2P event under ASC limits.
Apple allows up to 70 custom product pages per app, each with unique URL, localised screenshots/previews/promotional text/keywords, requiring App Review approval (ASC help; CPP overview). CPPs are visible via deep link or optional search keywords; otherwise the default page shows. Deep links for Open require iOS/iPadOS 18+ and approval.
Operator checklist
- One event hook on the CPP (season, character, mode).
- Event end date owned; disable or replace the CPP when the event ends.
- UA URL in ads equals the CPP URL.
- Keywords unique per CPP if search visibility is enabled.
- Deep link tested on iOS 18+ if used.
- Review buffer before the event goes live.
- Analytics: App Analytics needs ≥5 first-time downloads before CPP metrics appear — plan QA traffic accordingly.
Limits
Apple’s published average conversion lift figures are vendor marketing; not re-measured here.
