Black Friday bundle map: IAP, web shop and ad end cards
Analysis
By UA Ledger staff — 1 min read
Map Black Friday SKUs across IAP, web shop and ad end cards so creatives do not outrun honest store claims.
Black Friday fails when the ad end card, store IAP, and web shop show three different bundles.
Anchors
Deceptive Behavior bans misleading claims in promotional surfaces tied to the app. AppsFlyer in-app events need clean revenue identifiers if you will reconcile channels.
Bundle map checklist
| SKU | Store IAP | Web shop | Ad end card | MMP event | End time (TZ) |
|---|---|---|---|---|---|
| Starter | |||||
| Pass | |||||
| Hard currency |
Fill every cell before spend. Mismatched end cards are misleading claims.
Limits
No invented category discount depth. US Thanksgiving Friday timing is a retail convention, not a universal public holiday.
Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write.
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