Golden Week (China) outbound creative and moderation checklist
China National Day Golden Week (1 October cluster) needs outbound creative and moderation gates for global UA teams—not a licence essay.
Outbound teams shipping global creatives during China’s National Day week need moderation and staffing gates.
Calendar
National Day is 1 October. The multi-day rest window (黄金周) including 调休 is set by the annual State Council holiday arrangement—bind the year’s notice from english.www.gov.cn / Chinese State Council publications before locking. Mid-Autumn may adjoin depending on the lunar calendar (2026 Mid-Autumn is widely listed as 25 September)—treat adjacency as a creative sensitivity flag.
Checklist
- Bind rest dates — Official notice URL on the UA sheet.
- Flag/national imagery — Legal/brand review for any PRC flag, military or solemn-memorial motifs in global ads.
- Tone — Avoid flippant “holiday sale” framing next to commemorative creative in CN-outbound cuts.
- Moderator coverage — CN-language community mods staffed across the rest window.
- UA bidding — Expect auction shifts in CN-heavy campaigns; no invented CPI forecast here.
- Separate from banhao work — Licence questions stay on China Watch records.
Facts versus limits
| Field | Evidence or limit |
|---|---|
| National Day date | 1 October annually |
| Exact 2026 rest window | State Council annual notice |
| Licence batches | Out of scope |
