Christmas live-ops: event end versus evergreen store
Analysis
By UA Ledger staff — 1 min read
Separate Christmas live-ops end dates from evergreen store listing so ads do not oversell expired events.
Christmas live-ops need two clocks: event kill and evergreen store.
Anchors
Keep listings accurate under Deceptive Behavior. China 2027 holidays lists 25 Dec as an observance — useful as a calendar marker, not as a global paid-holiday law.
Checklist
| Gate | Pass |
|---|---|
| Event end TZ | Named |
| UA creative stop | ≤ event end |
| Evergreen screenshots | Restored after event |
| Refund / gift policy | CS briefed |
| Geo holiday closures | Per-market |
Limits
Do not assume identical public-holiday status worldwide from one country’s table.
Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write.
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