Christmas / New Year live-ops calendar checklist for global F2P
Year-end calendars collide with finance close and creative holidays. Lock live-ops, UA freezes and staffing across 24 Dec–2 Jan.
Global F2P year-end needs a single calendar ownersheet.
Checklist
- Master grid — 24 Dec, 25 Dec, 31 Dec, 1 Jan rows per priority geo with local public-holiday flags.
- Live-ops freeze — No economy-breaking patches without executive override between 24 Dec–2 Jan.
- UA creative freeze — Holiday units dated; New Year units staged separately.
- Finance close — Invoice/PSP cutoffs marked beside UA budgets.
- On-call — Named media/CS/engineering rotations.
- Organic noise — Label holiday organic uplift separately from paid (AppsFlyer organic vs non-organic).
- Teardown — 3 Jan creative rollback.
Facts versus limits
| Field | Evidence or limit |
|---|---|
| 25 Dec / 1 Jan | Fixed civil dates in most geos |
| Local substitutes | Per-country |
| Spend outcomes | Not asserted |
