Creators invent economy claims legal did not approve. A usable brief separates must-show FTUE from must-not-promise economy numbers. US creators and media buyers should start from the FTC’s Endorsement Guides FAQ on clear disclosure of material connections. Other jurisdictions need local counsel—this checklist is operational, not a multi-country legal memo.
Must-show (FTUE / product truth)
| Item | Requirement |
|---|
| First session loop | Show the actual opening minutes, not a late-game montage labelled as “day one” |
| UI chrome | Keep buttons/menus recognisable vs the live build |
| Platform | State iOS/Android/build if controls differ |
| Disclosure | Paid relationship / material connection stated per FTC guidance |
| Destination | Correct store or web-shop URL |
Must-not-promise (economy)
| Claim type | Ban / gate |
|---|
| Exact drop rates / pity length | Only if legal-approved and matching live page |
| “Guaranteed” rare unit | Banned unless literally true under published rules |
| Offline earnings without cap | Banned |
| Real-money ROI / “pay $X get $Y” | Banned |
| Undated limited offers | Require end date or “while supplies/event lasts” language approved by live-ops |
Handoff checklist
| Gate | Pass | Fail |
|---|
| Brief version dated | Matches live build + economy sheet | Evergreen Google Doc |
| Disclosure script | Written for on-screen + caption | “They know it’s an ad” |
| Economy sheet attached | Rates/pity/caps PDF or URL | Verbal “usual gacha” |
| Legal sign-off | Named for claim list | Producer-only approval |
| Usage window | Spark/whitelist dates set | Perpetual reuse assumed |
Facts versus limits
| Fact | Limit |
|---|
| FTC FAQ emphasises clear endorsement disclosure | Not a substitute for Apple/Google store rules or JP CAA |
| research_needed public creator brief examples | Process checklist still shippable without a scraped brief PDF |
Download the CSV.
